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Wednesday, July 7, 2010

Junk-food Ads Move Online

By Tom Laskawy

Here's more compelling evidence that food companies, putative key 'partners' in the battle against obesity, aren't exactly acting in good faith. They may talk about calorie-cutting partnerships and donate money to healthy-living initiatives -- but they don't put their real money where their collective mouth is.

I'm referring, of course, to the billions of dollars in advertising that Big Food directs at children every year. Even as pressure continues to grow for government restrictions, Big Food has already moved on. A study out of UC Davis (via Science Daily) shows that the new frontier in junk food advertising is the Internet, thanks to an explosion of so-called 'advergames.' Read the entire article.

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